The Week in Web, TV, Radio and Print

ABC News' Shushannah Walshe ( @shushwalshe ) reports: 

This week for candidates and lawmakers was packed with campaign stops, fundraisers, debt negotiations and, of course, ads. Here’s a look at the web, television, radio and even print spots that graced the airwaves, the Internet and newspapers this week.

Tim Pawlenty hit the campaign trail and Iowa airwaves hoping to pull at the heartstrings of Hawkeye state voters by using footage of the 1980 U.S. hockey victory in the “Miracle on Ice” in his latest ad, “The American Comeback.” He’s positioning himself as the underdog who will come from behind to victory, but he has run into some trouble with the spot.  ESPN released a statement saying that “neither ABC nor ESPN licensed the video to them or authorized its use.”

But some good news for the Pawlenty team: The statement also said that neither ABC nor ESPN has asked the campaign to remove the footage from the ad yet.

Pawlenty spokesman Alex Conant said in their own statement: “All of our campaign television advertising is carefully reviewed by the campaign's lawyers to ensure compliance with the copyright laws, the federal election laws, and other legal provisions. The campaign's "Miracle on Ice" advertisement was carefully reviewed for legal compliance and we believe fully complies with the "fair use" doctrine. We respect ABC's concern and look forward to responding to their inquiry."

And, according to ABC News’ Matt Jaffe, the ad features the U.S. team’s captain , Mike Eruzione. He has a starring role in the ad, but Eruzione supports Pawlenty’s rival, Mitt Romney instead.

Romney launched his own ad Friday , but it’s a web video with the not exactly subtle title of “Obama Isn’t Working: Where Are The Jobs?” The campaign released it ahead of President Obama’s town hall today at the University of Maryland. The ad incorporates dramatic music over video of Obama’s 2009 trip to the same university, interspersed with headlines of college grads out of work, experiencing difficulty finding work and delaying job searches.

And it wasn’t just Republicans that released ads this week. The Democratic National Committee released a television ad  Friday. The Spanish-language spot, “En Quein Confiar,” or “Who to Trust,” is its first TV ad of the election cycle and reflects the growing numbers and influence of Hispanic voters.

Maryland Trial Lawyer › New Websites Launched by Legal Marketing ...

Palm Beach County, FL – It’s no secret that law firms who are successful in marketing themselves need an Internet presence, but recently, it’s become increasingly important to offer site visitors more than just basic content to maintain your place on the web and convert clicks to clients.

To be found on the web and have an effective Internet presence, firms need to do more than the basic search engine optimization—the time has come for digital asset optimization (DAO). With “digital asset” additions to their sites such as blogs, videos, online photo galleries and more, attorneys and law firms can compete on the web—regardless of the firm’s size.

“By focusing only on traditional Search Engine Optimization, law firms are missing opportunities to be found on the web,” said BARD Marketing president John Sailer. “Streaming videos, blogs, photos, press releases and other online content are being searched for, and most websites don’t account for these other media types. Remember, YouTube recently overtook Yahoo to become the second largest search engine behind Google. This trend is only going to grow.”

BARD Marketing recently launched a number of websites for leading law firms that feature these digital elements, which increase the effectiveness and usefulness of each site to the user. The sites include: Alpizar Law – Palm Bay, Florida; Edward M. Ricci, P.A. – West Palm Beach, Florida; and the Suskauer Law Firm – West Palm Beach, Florida.

Alpizar Law, a personal injury and insurance bad faith firm in Palm Bay, Florida, caters to a bilingual clientele, and providing only limited information in Spanish isn’t an option. To address this need, BARD Marketing created a mirror site to their English website, www.alpizarlaw.com, in Spanish. The Spanish site utilizes the same web address and offers the same depth of information and content. As importantly, both the English language site and the Spanish language site offer custom created streaming videos to provide answers to common legal questions in video form.

Edward M. Ricci, P.A. launched a new site, located at www.edriccilaw.com that incorporates a Safety & Justice Blog that provides timely information to consumers on current topics, legislation and news in personal injury cases that affect the audience.

For the Suskauer Law Firm, a prominent criminal defense firm in West Palm Beach Florida, BARD developed a new website www.suskauerlaw.com, with the YouTube generation in mind. The site features several multimedia capabilities, to support television, radio and print media coverage rather than just being a repository for page after page of copy.

Hispanic Outreach Forum and Law Enforcement Workshop: A Summary of the Proceedings, October 2004

Harvard Latino law review

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